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Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
Hardcover - 256 pages - February 2011, Jossey-Bass - ISBN 9780470922224
Item ID:4518E1BK

A 5-part process that will transform your organization or your career into a non-stop creativity juggernaut.

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz as well as hundreds of interviews with CEOs, entrepreneurs, and artists into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.

  • Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace.
  • Turns the mystery of creativity into a simple-to-use process.
  • Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes.
  • Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies.

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

       #4 New York Times Best Seller (Advice, How-To and Miscellaneous)

       #8 New York Times Best Seller (Hardcover Business)

       #2 Wall Street Journal Best Seller (Hardcover Business)

       #9 Wall Street Journal Best Seller (Hardcover Nonfiction)

       #9 Washington Post Best Seller (Hardcover Nonfiction)

       #1 USA Today Best Seller (Money)

       #10 Entertainment Weekly Best Seller (Hardcover Nonfiction)

       #10 Publishers Weekly Bestseller (Hardcover Nonfiction)

Table of Contents:

1 The Case for Creativity.
2 Disciplined Dreaming: Your System for Creativity.
Step 1: Ask.
3 Defining the Creativity Challenge.
4 Driving Curiosity and Awareness.
Step 2: Prepare.
5 Gaining the Keys to a Creative Mind and Culture.
6 Preparing Your Environment to Promote Creative Passion.
Step 3: Discover.
7 Discovering the Ways of Creativity.
Step 4: Ignite.
8 Generating Creative Sparks.
9 Igniting the Sparks of Creativity: The Eight Most Powerful Ideas.
Step 5: Launch.
10 Bringing Your Ideas to Life: The Launch.
Epilogue: The Power of One.
Appendix A: The Top Six Creativity Myths (and Truths).
Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity.
About the Author.

Read Excerpt: 1 (PDF)


In today s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking and those who take it will also have a lot of fun along the way.
Bill Ford, executive chairman, Ford Motor Company

The creativity gap is real and it s getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will.
Seth Godin, author, Linchpin and Purple Cow

Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential.
Hon. Jennifer M. Granholm, governor, State of Michigan

At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential.
Tony Hsieh, CEO, and author, Delivering Happiness

The world has changed dramatically, and we have now entered a new era of creativity. Disciplined Dreaming is a roadmap to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business, and life.
Charlene Li, founder, Altimiter Group and author, Groundswell and Open Leadership

There s a lot business people can learn from jazz musicians. The days of managing by musical score are gone today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you and it won t be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser.
Keith McFarland, #1 best-selling author, The Breakthrough Company and Bounce

It is often said there are dreamers and there are doers. Never before has someone connected the dots and clarified the path between dreaming and doing like Josh Linkner has in Disciplined Dreaming. This is a must-read for the innovators and creators who want to cross over to the execution side and make their dreams come to life.
Dan Gilbert, chairman and founder, Quicken Loads, and majority owner, Cleveland Cavaliers

Creativity fuels the growth engine that drives results. Disciplined Dreaming gives us a practical and inspirational roadmap to move us from incremental improvements to radical breakthroughs. Josh Linkner has successfully built some of the most creative companies in the world and shows us the way.
Jeff DeGraff, professor, Ross School of Business, University of Michigan and author, Leading Innovation and Creativity at Work

Now all those days I spent dreaming can be put to good use. Disciplined Dreaming helps you harness your creativity. Well worth your time.
Keith Crain, chairman and CEO, Crain Communications

In Disciplined Dreaming, Josh Linkner offers a guide for encouraging and protecting creativity as one of the few sustainable advantages in a relentlessly competitive environment. I would recommend it highly for the leaders and advisors to any high growth organization.
Victor E. Parker, managing director, Spectrum Equity Investors

Author Info:

Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.

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