Paperback, 119 pages
Table of Contents
Foreword by Jack Phillips
Introduction Chapter 1: ROI Defined
Chapter 2: The Evaluation Puzzle
Chapter 3: The ROI Methodology
Chapter 4: Communication of Results
Chapter 5: Successful ROI Implementation
Chapter 6: Frequently Asked Questions
References
About the Author
About the Developer of the ROI Methodology
Put Your Money Where Your Mouth Is
About the ROI Institute |
