by Patti Phillips, PhD and Jack Phillips, PhD
The Business Case for Learning, by world-renowned authors Jack and Patti Phillips, highlights the reasons why learning is an absolute necessity and, through real-world examples, shows how it adds value to an organization's bottom line. The book makes the case for investing more in learning instead of less during tough economic times and all-the-while following a logical, methodical ten-step process that ensures investments in learning are relevant and consistently drive the business forward.
Executives recognize that learning is necessary to meet the challenges of a complex and global economy, to drive change, and to create greater stakeholder value?in short, learning is critical to an organization's present and future prosperity. Unfortunately, there are some persistent concerns within the learning and development community around the importance of learning as well as both how and when it should be provided. The good news, as Jack and Patti expertly explain, is that these dilemmas can all be addressed through thoughtful planning and commitment. The Business Case for Learning
concludes with a "call to action" offering tools, templates, assessments and guides to enrich application. It is an engaging book every training professional should have on his or her shelf, and is the perfect companion to The Bottomline on ROI, also authored by Patti Phillips.
What this book will do for you:
- Explore trends and challenges of learning and offer ways to overcome the top five learning dilemmas:
- Learning is the best solution, but first to be cut in a downturn.
- Most training is wasted.
- The success of a learning program is achieved when there is learning.
- Some training is better than no training.
- Converting everything to e-learning will help our bottom line.
- Identify ten steps that will enable teams to protect and increase budget:
- Start with why.
- Connect to the right solution.
- Define expectations.
- Design for results.
- Create or acquire powerful content.
- Deliver for efficiency and effectiveness.
- Ensure the transfer of learning.
- Measure results.
- Communicate the results to key stakeholders.
- Use the results for optimization and allocation.
To recognize the most productive process and timeline for delivering organizational learning
About the Authors
Patti P. Phillips, PhD is president and CEO of ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI Methodology in 60 countries around the world. Her work has been featured on CNBC, EuroNews, and over a dozen business journals. Patti is lead facilitator for the ROI Institute's ROI Certification process through which she teaches others to implement the ROI Methodology. She also serves as a facilitator for ATD's Measuring ROI and Measuring Learning Impact workshops, and as professor of practice for The University of Southern Mississippi Gulf Coast Campus Ph.D. in Human Capital Development program. Phillips serves on the faculty for the UN System Staff College in Turin, Italy, where she teaches the ROI Methodology through their Evaluation and Impact Assessment Workshop and Measurement for Results-Based Management. She serves on numerous doctoral dissertation committees, assisting students as they develop their own research on measurement, evaluation, and ROI. Patti's academic accomplishments include a Ph.D. in International Development and a master's degree in Public and Private Management. She is a certified in ROI evaluation and has been awarded the designations of Certified Professional in Learning and Performance and Certified Performance Technologist. She, along with her husband Jack Phillips, contributes to a variety of journals and has authored a number of books on the subject of measurement, evaluation, analytics, and ROI.
Jack J. Phillips, PhD is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world. Phillips has received several awards for his books and work. On three occasions, Meeting News named him one of the 25 Most Powerful People in the Meetings and Events Industry, based on his work on ROI. The Society for Human Resource Management presented him an award for one of his books and honored a Phillips ROI study with its highest award for creativity. The American Society for Training and Development gave him its highest award, Distinguished Contribution to Workplace Learning and Development for his work on ROI. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine. He has been interviewed by several television programs, including CNN. Phillips served as President of the International Society for Performance Improvement for 2012-2013. His expertise in measurement and evaluation is based on more than 27 years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. Dr. Phillips has served as training and development manager at two Fortune 500 firms, as senior human resource officer at two firms, as president of a regional bank, and as management professor at a major state university.