From Facebook and Twitter to LinkedIn and YouTube, social media has become asuccessful medium for broadcasting messages, developing brand recognition,prospecting for clients, and recruiting employees. There's no doubt it's hereto stay–and that means it's time your company takes it seriously. Manyenterprises already have, leveraging social media to drive more business,exposure, and good will with customers. In fact, a whopping 53% oforganizations have a formal social media policy in place.
Unfortunately, without awareness of potential risks, proper training, andclear-cut guidelines, social media can get your organization into serious hotwater–both in terms of negative publicity and real legal troubles. For thosereasons, some 42% of employers forbid their employees to use social media ofany kind. That's why proper social media training can make all the differencefor your organization, and we've got an excellent way to get started.
Our program, Social Media at Work: Reap the Rewards and Avoid theRisks uses real-world examples, quizzes, and case studies to showcase thepowerful ways social media can impact your business for both good and bad. Thison-trend social media training program explores the do's and don'ts of usingpopular platforms like Facebook and Twitter in the workplace.
In Social Media at Work: Reap the Rewards and Avoid the Risks,you'll learn how a good social media plan can increase the visibility of yourcompany by communicating its core vision, sharing its internal culture, andcreating a positive dialogue between employees and customers. When executedproperly, a good social media strategy can also develop a community around yourbusiness, building loyalty and giving your customers another reason to visityour business, whether that's online or in the real world.
On the flipside, a poor social media strategy could lead to serious negativeand even legal consequences, like defamation, trademark infringement, privacyviolations, and discrimination. You could also expect a wave of bad publicityto overcome your organization, and the resulting fallout on social media couldbe lengthy and widespread.
That's why good social media training can make all the difference for yourbusiness. Packed with ripped-from-the-headlines examples, activities, exercisesto test knowledge, a sample social media policy, and an action planningworksheet, Social Media at Work: Reap the Rewards and Avoid the Risksis the comprehensive solution your organization needs to help instill goodjudgment in employees, build a social media presence, safeguard against frompotential pitfalls, and implement a sound policy.
Available as classroom training and as a self-study e-learningprogram, Social Media at Work is part of the Reproducible Training Library, a full suite of unlimited-usecontent that's downloadable, customizable, and reproducible. Easy to edit inboth Microsoft Word and PowerPoint files, this training solution is anaffordable, one-time purchase and yours to reproduce as needed.
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- Recognize the benefits of using social media in the workplace
- Identify the various legal and ethical risks associated with socialmedia
- Discover methods to protect your organization from violations of law orpolicy
- Learn how to encourage an "ambassador attitude" in employees
- Provide guidelines to help employees make good decisions when usingsocial media at work
- Identify the elements of an effective social media policy
- Social Media in the News
- Risky Business
- Producing Positive PR
- Design Your Own Social Media Policy
- 4 hours / Half Day
- Includes Instructor Guide, Participant Guide, PowerPointpresentation, Course Overview, Learning Summary, and CourseEvaluation
- Also Included: Email Etiquette, Sample SocialMedia Policy, and Action Plan
- Approx. 55 minutes
- Includes PowerPoint presentation
- Also Included: Quizzes and Case Study