From Facebook and Twitter to LinkedIn and YouTube, social media has become a
successful medium for broadcasting messages, developing brand recognition,
prospecting for clients, and recruiting employees. There's no doubt it's here
to stay–and that means it's time your company takes it seriously. Many
enterprises already have, leveraging social media to drive more business,
exposure, and good will with customers. In fact, a whopping 53% of
organizations have a formal social media policy in place.
Unfortunately, without awareness of potential risks, proper training, and
clear-cut guidelines, social media can get your organization into serious hot
water–both in terms of negative publicity and real legal troubles. For those
reasons, some 42% of employers forbid their employees to use social media of
any kind. That's why proper social media training can make all the difference
for your organization, and we've got an excellent way to get started.
Our program, Social Media at Work: Reap the Rewards and Avoid the
Risks uses real-world examples, quizzes, and case studies to showcase the
powerful ways social media can impact your business for both good and bad. This
on-trend social media training program explores the do's and don'ts of using
popular platforms like Facebook and Twitter in the workplace.
In Social Media at Work: Reap the Rewards and Avoid the Risks,
you'll learn how a good social media plan can increase the visibility of your
company by communicating its core vision, sharing its internal culture, and
creating a positive dialogue between employees and customers. When executed
properly, a good social media strategy can also develop a community around your
business, building loyalty and giving your customers another reason to visit
your business, whether that's online or in the real world.
On the flipside, a poor social media strategy could lead to serious negative
and even legal consequences, like defamation, trademark infringement, privacy
violations, and discrimination. You could also expect a wave of bad publicity
to overcome your organization, and the resulting fallout on social media could
be lengthy and widespread.
That's why good social media training can make all the difference for your
business. Packed with ripped-from-the-headlines examples, activities, exercises
to test knowledge, a sample social media policy, and an action planning
worksheet, Social Media at Work: Reap the Rewards and Avoid the Risks
is the comprehensive solution your organization needs to help instill good
judgment in employees, build a social media presence, safeguard against from
potential pitfalls, and implement a sound policy.
Available as classroom training and as a self-study e-learning
program, Social Media at Work is part of the
Reproducible Training Library, a full suite of unlimited-use
content that's downloadable, customizable, and reproducible. Easy to edit in
both Microsoft Word and PowerPoint files, this training solution is an
affordable, one-time purchase and yours to reproduce as needed.
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- Recognize the benefits of using social media in the workplace
- Identify the various legal and ethical risks associated with social
- Discover methods to protect your organization from violations of law or
- Learn how to encourage an "ambassador attitude" in employees
- Provide guidelines to help employees make good decisions when using
social media at work
- Identify the elements of an effective social media policy
- Social Media in the News
- Risky Business
- Producing Positive PR
- Design Your Own Social Media Policy
- 4 hours / Half Day
- Includes Instructor Guide, Participant Guide, PowerPoint
presentation, Course Overview, Learning Summary, and Course
- Also Included: Email Etiquette, Sample Social
Media Policy, and Action Plan
- Approx. 55 minutes
- Includes PowerPoint presentation
- Also Included: Quizzes and Case Study