Teams representing imaginary companies have been selected by The Seven Seas Company to bid on a lucrative contract for designing and building a tall ship. But in order for any team to be awarded the winning bid, they must first demonstrate that they can successfully embody the "Seven C's" upon which The Seven Seas Company is founded: Clarity, Capability, Collaboration, Commitment, Communication, Continuous Improvement, and Creativity.
Three game rounds reveal the team dynamics that impact team effectiveness. In Round 1, teams are asked to assemble the tallest ship mast possible in the least amount of time. Lessons learned from this round are discussed and applied to the Seven C's model. Round 2 challenges teams to rethink their strategy and build yet a taller mast in the same amount of time, but at the lowest cost. Following a team performance assessment and debrief, teams make one last attempt at the task, assembling the mast according to new specifications and requirements. Finally, an action-planning phase provides teams and team members with an opportunity to improve their performance.